7 reasons why 100,000+ horse owners ditched MTG, sweet-itch rugs and steroid shots for one simple kit
The dry way to settle sweet itch and clear rain rot, then keep them gone. Shampoo to clean while keeping the skin's microbiome intact, paste to relieve on contact and let it heal, powder daily for prevention and sweat drying.
Bathing in cold weather. Picking scabs. $300+ sweet itch rugs that tear in one season. Steroid shots that risk laminitis. Bottles of MTG that smell like burnt bacon.
100K+
HORSES HEALED
1–3
DAYS TO RELIEF
Non toxic, No fillers
60 sec
APPLICATION TIME
01THE SCIENCE OF DRYNESS
It's the first DRY way to treat rain rot because rain rot hates dryness
Rain rot is bacterial, caused by Dermatophilus congolensis, which needs trapped moisture against the skin to activate. Sprays and medicated shampoos add more water to the problem. Coat Defense removes removes it quickly and safely, starving the bacteria of their food source.
Sodium bicarbonate at just 5 g/L inhibited 80% of skin fungal isolates in laboratory testing (Letscher-Bru et al., Mycopathologia, 2012).
02Clean ingredient formula
One product is the solution for multiple skin troubles
Safe and fast acting non-toxic ingredients, leaves skin microbiome and nourishing and natural skin oils intact both essential for skin wellness and a soft, shiny coat. Use as part of grooming routine to prevent skin funk from taking hold in all seasons throughout the year.
03NO STEROIDS NEEDED
Soothes sweet itch without steroids and without the laminitis risk
Up to 60% of horses in some regions suffer from sweet itch the most common pruritic disease of horses worldwide. Most owners are stuck choosing between dexamethasone (laminitis risk) and a $300 blanket. There's a third option.
04Cost comparison
Saves $300+ vs. sweet itch rugs and actually heals the skin
No chlorhexidine. No steroids. No mineral oil. No piperonyl butoxide. Just five readable ingredients each backed by peer-reviewed research that work together to dry, heal, and protect horse skin.
05Any season
No bathing. No re-spraying every 6 hours.
Cold weather? You can't bathe. Show day? You can't drip oil. Coat Defense works in any season, any temperature sprinkle, rub in, walk away.
06Show-ring legal
USEF & FEI compliant legal in the show ring (unlike steroids)
Pros use it under tack to prevent rubs. Dexamethasone, triamcinolone, and many fly-spray residues are restricted or banned in competition. Coat Defense isn't and it's safe for the rest of the barn too.
07TRUSTED BY 100,000+
100,000+ horses already switched. And it works on your dog too.
The same non toxic formula (with organic cedarwood oil in for organic peppermint oil) works on dogs, cats, and barnyard animals. Try it on one stubborn case you'll keep buying it for everything else.
One COAT DEFENSE® daily PREVENTATIVE POWDER Refillable (16oz)
One COAT DEFENSE® daily PREVENTATIVE POWDER Refill Bag (64oz)
COAT DEFENSE® daily PREVENTATIVE POWDER is a natural, safe and effective solution for preventing and treating equine skin issues such as rain rot, itch and odor. It is revolutionary because it prevents chafing, fungus and pathogenic microbes from taking up residence on your horse. It's a game changer because it soothes and calms allergies, hives and sweet itch without harsh medications. It is effective for drying sweat and moisture quickly, saving you time and preventing your horse from freezing when temperatures drop. In addition to alleviating skin problems, it can be used between baths as a dry shampoo.
NON-TOXIC, TALC-FREE, and USEF & FEI COMPLIANT.
Eliminates and prevents rain rot, fungus, thrush, scratches and odor.
Soothes itchy and inflamed skin caused by insect bites, allergies, hives or sweet itch.
Use to save time drying moisture and sweat in cold months.
Prevent chafing, rubs, fungus and bacteria under equipment including boots, Rx boots, blankets and saddle pads.
As a dry bath to protect and retain natural shine.
HUMANS love it too:
Effective for dogs and other barnyard animals.
Our products are non-toxic, crafted from only safe, readable ingredients, and contain no fillers. COAT DEFENSE® is proudly handmade in Ashburn, VA.
FREE Shipping at $54!
Every COAT DEFENSE® formula is made with naturally-derived, non-toxic ingredients — no harsh chemicals, no synthetic fragrances, no fillers. Safe for your animals, safe for you, and safe for the planet we share.
Eliminates and prevents rain rot, fungus, thrush, scratches and odor.
Soothes itchy and inflamed skin caused by insect bites, allergies, hives or sweet itch.
Use to save time drying moisture and sweat in cold months.
Prevent chafing, rubs, fungus and bacteria under equipment including boots, Rx boots, blankets and saddle pads.
As a dry bath to protect and retain natural shine.
HUMANS love it too:
Effective for dogs and other barnyard animals.
Directions
Sprinkle powder directly onto desired area, massaging it in a circular motion down to the skin.
If using as a remedy, leave on continuously, applying more as it wears off until completely healed.
In hard-to-reach areas, such as legs or under belly, pour powder into palm of hand and place directly onto desired area down to skin.
If using as a preventative or under equipment, apply generously and massage down to the skin and leave on.
For dark horses: In very rare instances, regular use of COAT DEFENSE® daily PREVENTATIVE POWDER may lighten the coat. We believe it has to do with the chemistry of a horse’s sweat and/or sunlight exposure mixed with the ingredients in our formula. If this concerns you, please use at your own risk.
Happy Herd Bundle
★
4.7 · 26+ reviews
$110.00
★4.726+ Reviews
The results speak for themselves
nicholeVerified Purchase
Highly recommend!
I didn’t believe all the hype about this product. But they were so right, this stuff is awesome!! I have a cushings horse who sweats so bad and then will get rain rot- this stuff is a miracle worker!!
diannne matthewsVerified Purchase
It's a fast healing and preventative powder. I've ordered several times
I get all my horse needs through Amazon. I trust Amazon. My husband is a trailer truck driver for Amazon as well. Also, congratulations Jeff bezos on your wedding. May God bless you 🙏 with many happy healthy years together.dianne
Denise HVerified Purchase
This is great stuff!
I got this because my horse has thin hair and sensitive skin and is very prone to sweet itch. I’ve seen major improvements in his hair growth where there were patches missing from rubbing. I’ve also seen his bumps/hives go down significantly. These 2 photos are 3 weeks apart. I highly recommend!
AllisonroseVerified Purchase
Miracle worker!!
My girl got rain rot from all this socal rain this year (ugh!) I washed her blanket and put powder on her hip underneath. It was cleared up in about 2 days and the hair grew back FAST! Completely healed in 1 days and hair regrew. This stuff is seriously amazing and will keep it in my tack room at all times and you should too! Like miracle stuff!
Sherry MooreVerified Purchase
Great preventative
Use it daily. My mini horses/ donkeys feet fungus free. Just clean out and dip their little feet . They lift their feet automatically!☺️
Amazon QueenVerified Purchase
My friends say she’s always so white. It’s all coat defense.
My friends say I should’ve bought stock in this company. I use so much coat defense. I have 2 gray mares and this keeps them looking white naturally. I love using it as a grooming aid. My horses look amazing. It did a fantastic job clearing up some fungus too.
The new gold standard for equine skin care
See how Coat Defense compares to common rain rot and sweet itch treatments.
FEATURE
COAT DEFENSE®
MTG
Med Shampoo
Spray
SI Rug
Steroid RX
Treats rain rot
Treats sweet itch
Heals damaged skin
USEF / FEI legal
Application time
60 sec
2–3 min
20–30 min
30s × 3/day
Daily on/off
Vet visit
Side effects
None reported
Sun burns
Strips oils
Mild
Heat retention
Laminitis
Multi-purpose
Annual cost (avg)
$60–90
$80–120
$80–120
$150–250
$300–450
$200–500+
Customer Reviews
Overall rating: 4.7 / 5 from 5114 reviews.
This product works very well as a sunscreen on my horse’s white nose. Bonus that she absolutely loves when I rub this on her muzzle…. And it smells great. She had not been a fan of previous sunscreens.
This smells so good, my horse even liked it! It is the perfect consistency to get it on his pink nose and muzzle just right, even on the edge of his nostrils. He didn’t try wiping it off, either.
This shampoo has been amazing for my French Bulldog! It lathers really nicely, and a little bit goes a long way. It also smells great and leaves her coat feeling super soft. Since using it along with Coat Defense, I’ve noticed a huge improvement in her skin, and she’s been itching far less. It’s gentle, effective, and has really helped keep her comfortable. I would definitely recommend it to other dog owners!
My boys suffer environmental allergies in spring and summer. They loose the hair on their feet but with Coat Defense Powder, they no longer get infected from the licking. After our walk , I wash their feet followed by an application of Coat Defense. I use an old blush brush to apply. I know it works to soothe because they don’t constantly lick their feet due to the itch.
This is Chrome. Just a couple weeks ago he broke out with hives over his entire neck and shoulders. I almost called the vet but decided to try your Coat Defense products and could not be more pleased!
Thank you so much!!!
Christine
We are lucky not to have a lot of issues with our 3 German SHEPHERDS but during high allergy season when “Cody” gets itchy toes the powder instantly reduces the chewing. And it’s a bonus for him. He puts his paw right out for a little foot rub! He knows the bottle and is all for a little “me” time.
Our mini labradoodle is finally happy! No more tears and constant itching from yeast infections. This powder has saved us hundreds of dollars in veterinary bills. I would recommend using it for any animal that has scratching and itching issues. Thanks so very much for making this product.
We love your products. They really work on our yeasty rescued hound dog. (And Florida is extra moist!)
I have tried so many things that did not work and now she actually looks forward to her nightly "powder time".
We can't say enough about the powder and drying products in particular. She no longer smells like a Billy Goat.
Thank you for making products that do what you say they will! We are customers for life!
I tried everything for my French Bulldog’s skin issues, and nothing seemed to work. I used medicated shampoos, medicated wipes, allergy medications, and spent so much money on vet visits, but she still struggled with constant itching and irritated skin. I decided to try Coat Defense after seeing ads for it, and it honestly made a huge difference for her. She scratches much less now, her skin looks healthier, and she seems so much more comfortable overall. I use Coat Defense alongside Coat Defense shampoo, and the combination has worked incredibly well for us. If you have a French Bulldog or English Bulldog struggling with skin issues, I definitely recommend giving this product a try!
This has been the best product I’ve bought for my furry doggies! I use it on their ears, paws, and entire body. I’ve noticed they don’t scratch like they used to, and it’s even helped keep their ears from getting infections. Thank you for such an amazing proDuct.
For MONTHS I tried to treat my horses coat from itchy, flaky, and eventually hot spot like areas on her body. Of course all in the midst of a harsh northern Michigan winter. The vet kept telling me it was lice but I could not find a single louse and I really didn’t want to treat her with harsh chemicals when I wasn’t even certain she had them. I finally found coat defense, and the reviews convinced me to try. This stuff is UNBELIEVABLE. Coat defense started working the very first moment I used it. It reminds me of a powder dry shampoo with peppermint essence. My pony loves it and you don’t need much to make it difference. I will never not have this in my tack room. My neighbor and horse owner of 20+ years is now hooked, too. Thank you for this incredible product! Oh bonus that it’s a dry powder so you don’t have to worry about applying in winter!
She suffers every spring & Summer. Fortunately I live in Las Vegas and ofcourse it’s very warm/hot here. I can give her a bath outside comfortably every week. I have been using your products for 2 years now and results are always amazing. She loves the powder.
Thank you for your products 👍
Jo is a 39 year old QH rescue here at Beauty's Haven Farm and Equine Rescue, Inc. She had chronic patches of sores along her back from allergies that would be attacked by flies and the patches would get sunburned. Coat Defense has made a world of differnce for her. She's looking and feeling great! Thank you Coat Defense!
I love Coat Defense! My 2 dogs that have sensitive allergy prone skin have been using it for over a year now. It keeps them clean and I’ve noticed a lot less itching and irritation than before. It also keeps my dogs smelling really good! I’ll be a customer for a long time.
Thankfully I finally tried this for my Zowie hes feeling much better and way less itchy his red spots are almost completely cleared up and he smells great! My favorite powder donut boy thank you coat defense Zowie and I LOVE YOU GUYS!!!!
He is sound asleep, comfortably resting. He is usually licking, and scratching most of the night. With coat defense he has a peace of mind and so do I. We will always use this.
My vet kept pushing allergy meds I tried them for couple months. They worked for couple weeks and than itching would return. Vet told me give my dog 4 benadryl 2x a day. That didn't sit well with me so I ordered this powder and I think It helped alot. I still rub him down when hes been out in the pond or wet. Hes barely itching now. Im pretty positive it was yeast flair up he experienced and not allergys . Thank u
Love this product. A combination of the paste and the powder and the rash on my puppy was cleared up in just a few days. I recommend this to all my clients. I am a dog groomer owner. The clients that I have used this on absolutely love it.
Well, I haven’t used the shampoo yet but the powder application inside the ear flap seems to help for a few days as with brushing her stomach and around her talulla, if you know what I mean.
I will use the shampoo soon to see if it has a longer effect.
Gray pace works great on the hotspots and the shampoo is awesome. It is all natural and it definitely helps. I think I need to just give him baths every other day for a week. He has done better even getting one bath a week. I love your products I love anything all natural. God bless you guys.
I absolutely love this set! The tote is so cute and high quality, and every product has its own purpose and place. I highly recommend it if you’re new to Coat Defense and want to try a little bit of everything, or if you’re already a big fan like me!
The Field Coat has worked wonders for my sensitive mare. She actually likes having it applied to her nose and face, which is huge for us. I’ve spent 12 years looking for a product to help protect her sensitive pink skin and summer sores without upsetting her, and this has been such a game changer for her!
I cannot say enough about this product! It has a very thick consistency and provides such a great barrier from the sun. It also works great on healing minor scrapes and helps with skin/hair growth. 10/10!
I have 2 mares with white faces that are turned out most of the time in a rough Tx Hill Country Ranch. Before I found out about this product their faces were a mess. Once I started using this on them they became comfortable and protected from the sun , insects and sunburn.
I love Field Coat!
My horse tried to jump a fence and cut his face pretty badly. We started using this lotion about three weeks ago and it made a tremendous difference. I am very happy how well it healed and that hair is growing back.
Most horses see noticeable improvement in 1–3 days. Severely immune-compromised horses (Cushing’s, on antibiotics or steroids) may take 1–2 weeks. Apply daily and leave on, do not pick scabs; let them slough naturally.
Rain rot is bacterial, caused by Dermatophilus congolensis, which behaves like a fungus but isn’t one. Antifungal-only treatments don’t kill it. Coat Defense works because it dries up the moisture D. congolensis needs to reproduce, kills the bacterium with alkaline pH, and supports skin healing, the only mechanism that addresses the root cause.
Many owners use both, but the powder treats the inflamed, broken skin a rug can’t fix. If your horse has severe Culicoides hypersensitivity, a fly mask + rug + powder layered approach works best. For mild-to-moderate cases, the powder alone has eliminated symptoms in hundreds of testimonials.
Yes, but discontinue chlorhexidine, sodium lauryl sulfate, coal tar, and salicylic acid shampoos for 3–5 days before applying, and patch-test first.
Yes, that’s a key advantage. It dries sweat without bathing, so your horse won’t freeze. It’s specifically marketed as a cold-weather alternative to medicated baths.
Yes. Coat Defense Daily Preventative Powder is USEF and FEI compliant. Many pros use it under tack to prevent rubs.
In rare cases, yes, regular use combined with sweat chemistry plus sunlight on alkaline ingredients may lighten the coat. Patch-test on dark coats first.
Powder = prevention + early-stage and mild active cases. Paste = active wounds, scratches, broken skin. The brand recommends Powder daily and Paste for trouble spots.
Yes. The equine formula uses peppermint EO; the canine/feline and human formulas swap in cedarwood or eucalyptus/clove. Same core blend, alkaline, drying, antimicrobial.
