Soothes Aggravated skin and nourishes coat while strengthening skins immunity
Gentle on Sensitive Skin
Cleanses without harsh sulfates or irritating chemicals, making it ideal for dogs with dry, itchy, or sensitive skin
Preserves the Skin's Natural Oils
Cleans effectively without stripping away the protective oils that keep skin hydrated, healthy, and resilient
Safe for Frequent Use
Strong enough to clean, kind enough for regular baths
No Wet Dog Smell
Neutralizes odor instead of masking it, leaving your dog smelling fresh after every bath
Free Shipping on orders above $54. Order by 2 PM EST and we'll ship it the same day (Mon–Sat). Delivery in 2–5 days.
BUNDLE OPTIONS
PURCHASE OPTIONS
One-Time Purchase
$27.00
Subscribe & Save on every order
0%
$24.30
Skip, delay, or cancel anytime
Renew on your schedule
Skip, delay, or cancel anytime
Free shipping in the US
Renew on your schedule
Skip, delay, or cancel anytime
Renew on your schedule
Deliver every
Free Shipping on orders above $54. Order by 2 PM EST and we'll ship it the same day (Mon–Sat). Delivery in 2–5 days.
30-Day Satisfaction Guarantee
Try it for 30 days. If you don't see a visible difference in your pet's comfort, skin, or smell, we'll make it right.
COAT DEFENSE® has stood behind every product since 2016.
Every COAT DEFENSE® formula is made with naturally-derived, non-toxic ingredients — no harsh chemicals, no synthetic fragrances, no fillers. Safe for your animals, safe for you, and safe for the planet we share.
BREAKS THE CYCLE: Our Dog Shampoo doesn’t strip skin down to a vulnerable state like other chemical laden shampoos. By gently cleansing with ONLY beneficial ingredients, skin is left with the ability to thrive in a healthy environment.
Shipping & Returns
Shipping
FREE shipping on orders of $54+
Orders ship from Ashburn, VA
Most orders ship within 1–2 business days
Standard shipping typically arrives in 3–5 business days
Returns — Satisfaction Guaranteed
Not thrilled? We'll refund your order within 30 days of purchase.
Call us at 571-577-6435 to start the process — we'd love to hear about your pet's situation and see if we can help.
Once we receive your returned item, you'll get a refund confirmation via email.
Customer is responsible for return shipping costs.
Our return policy is simple. Yeast will never return.
Directions
A little goes a long way!
You can use this shampoo directly out of the bottle, just start with a small amount and the lathering will be surprising.
Should you want to dilute before using, the following is what most of our dog customers are following:
Use 8 ounces to 32 ounces of water in spray bottle.
8-ounce bottle will make 32 ounces of shampoo.
Enjoy and remember: The first ingredient is Aloe (not water) nature’s most nourishing and therapeutic ingredient for the skin and coat.
Give your dog the clean, comfortable coat they deserve. Follow these simple steps for the best results.
01
Wet Thoroughly
Saturate your dog's coat with warm water, making sure the water reaches all the way to the skin.
02
Lather & Cleanse
Massage shampoo into the coat and skin, working into a rich lather. Pay extra attention to paws, belly, skin folds, and other problem areas. Remember it is a concentrate, a little goes a long way.
03
Let It Work
Allow the shampoo to sit for 5–7 minutes so the soothing ingredients have time to calm and nourish the skin while gently lifting away dirt and allergens.
04
Rinse & Dry
Rinse thoroughly until the water runs clear, then towel dry as needed. Your dog's natural skin oils stay intact, leaving their coat soft, healthy, and fresh.
Sensitive Skin Shampoo vs. What You've Tried
Why pet parents switch from from harmful options.
FEATURE
COAT DEFENSE®Daily Preventative Powder
Typical Dog Shampoo
Harsh Medicated Shampoo
Cleans Without Stripping Natural Oils
✓
✕
✕
For Sensitive & Itchy Skin
✓
Sometimes
✕
Gentle on the skin barrier
✓
Sometimes
✕
Free From Harsh Sulfates
✓
✕
✕
Works on paws, ears & folds
✓
Paws only
Depends
No steroids or antibiotics
✓
✓
✕
Artificial Fragrances
✕
✓
Depends
Backed by 30-day guarantee
✓
✕
✕
Customer Reviews
Overall rating: 4.8 / 5 from 267 reviews.
Works great for my French bull dogs sensitive skin
I love this shampoo for my Max. I bathe him every other day and I believe that it helps with his itching and he smells really nice and clean as well. Not overpowering...just clean 🩵🐶
Coat defense really really really works. You have to get the whole collection. If you wash your family member like I was Pluto. You will reorder the shampoo before you run out of the other products. The whole entire coat defense line is AMAZING. This dog shampoo leaves Pluto feeling refreshed, soft,clean, smelling good and more importantly he itches less than before. As a matter of fact the open soars on his elbows that came from different allergies.They are all gone away. A thang of the past. I love this stuff. I'm so happy that I was able to help my Pluto stop inching. You will never buy any other shampoo from Walmart or any other store ever again . This shampoo is the truth. Coat defense ROCK'S! If you love your family member like I LOVE MY PLUTO. Buy the cost defense line. These products are AMAZING!🤩 I PROMISE you'll love it!😍
This shampoo left Nzinga's coat soft and shiny. She has several spots on her back that she's losing hair. Hopefully I can get away from using Apoquel. Thanks
I use this on my other French Bulldog, Ivory, and she absolutely loves it! The shampoo is gentle on her skin, lathers really well, and leaves her smelling fresh and clean. I especially love how soft and smooth it makes her fur. Ivory definitely gives this product two paws up!
This shampoo has been amazing for my French Bulldog! It lathers really nicely, and a little bit goes a long way. It also smells great and leaves her coat feeling super soft. Since using it along with Coat Defense, I’ve noticed a huge improvement in her skin, and she’s been itching far less. It’s gentle, effective, and has really helped keep her comfortable. I would definitely recommend it to other dog owners!
She suffers every spring & Summer. Fortunately I live in Las Vegas and ofcourse it’s very warm/hot here. I can give her a bath outside comfortably every week. I have been using your products for 2 years now and results are always amazing. She loves the powder.
Thank you for your products 👍
I love Coat Defense! My 2 dogs that have sensitive allergy prone skin have been using it for over a year now. It keeps them clean and I’ve noticed a lot less itching and irritation than before. It also keeps my dogs smelling really good! I’ll be a customer for a long time.
We have a 2 year old English bulldog with very sensitive skin. This has been the only product that I’ve found that doesn’t cause extreme irritation, itching, and sores all over his body. Customer for life!!!
My rough Collie has struggled with bacterial skin infections. It is very hard to find spots under his dense coat and treat them but this powder has worked wonders. I really feel the shampoo my vet recommended once a week was one of the worst things I did. I have ordered your shampoo also but am holding off using it. Thanks so much.
The shampoo helps my Golden Retriever when she gets itchy paws during the summer. I dilute it per the instructions and keep it handy in a spray bottle for quick paw washes after our walks. I also use it for occasional all-over baths. Her coat is beautiful.
I have struggled for years and spent endless amounts of money in an effort to give my dog some sort of relief from her allergies. Tried every product on
the market. Finally, my search is over. Your product line has helped us tremendously manage her outbreaks. Every single product from the shampoo to the balms to the powder. Life-changing.!! I recommend this product to anyone I know who has a dog struggling with the same issues!
Since I started using coat defense is been nothing but good results
Washing their whole body and face Is very safe.
Definitely notice their coats.
Are way more full, shiny, soft, and radiant.
Definitely no issues.
With their skin at all.
This is the best shampoo that I ever bought. It really works. In what they said.
I truly recommended.
my girl zorra and my baby boy
ziggy. look amazing.
》Proverbs. 12:10《
Thank you.
Love
Zorra🩷ziggy 🩵.
Live the smell of this shampoo! It lathers up nicely and goes a long way. My dogs coat feels amazing afterwards too. I just need some balm for their pads and I’ll be set.
I used this shampoo on two of my dogs and it helped the one with very sensitive skin, apparently it soothed her skin for a long time. My other dog it helps her to smell good so much longer and it makes her coat feel smoother.
Just recently started using weekly for my dog that are prone to yeast. It's been 3 weeks and I will say, so far its good. Need more time to give a better review.
This shampoo works great, especially with the coat defense powder. I have four dogs one has a skin issue, stinky smelly, and itchy. Two days after I give her a bath I don’t happen anymore. She can last maybe a week she gets itchy or smelly. I use the powder. It really helps her.
I started by using the powder, but I couldn’t handle the stink and she was still red in her groin armpits and ears. I have her on a limited ingredient diet now which is also helpful. Thought I’d try the shampoo because she still stunk like yeast. It did seem to help a bit. I like this product.
I love this product. It works for my two year old pitbull. My dog had opened wounds from scratching. His skin was raw from scratching where his allergies were uncomfortably bleeding and making Pluto so miserable. This shampoo and the paste and the powder has healed my pit bull skin on his elbows and his feet. Man i am in love with these products for my Pluto. It works. You can't just use it once you have to keep these products as your pets number one go to. Like we run out of soap and go by the same soap that we like we have to do the same for our fur babies. My Pluto is two years old hell be three in June . His coat is so healthy and soft. I loveeeee these products for him . Im never buying anything else accept Coat defense for my dog.
Will order more soon.. it's absolutely amazing. They're coats...Maxx and Junebug are sooo soft and shiny clean.Thank you for loving fur-babies as much as I do!! You are geniuses 😃
Other shampoos used to make my dog break out in a rash. I started using this shampoo and the itch powder and it has been a miracle for my dog with sensitive skin!