13 May, 2020
13 May, 2020
Published by Vince Polenetes
I’m Vince, a co-founder and CEO of COAT DEFENSE. I am excited to introduce myself as I’m only able to talk to about a dozen of you every day. I love learning directly from you about what’s going on with your four-legged family members. Although you are from all over the country, I’m hearing similar stories over and over again.
What I hear mostly is frustration from the pain of watching your pets in misery. Everyone at COAT DEFENSE is heartbroken at the level of suffering these animals are going through. We’re writing this because we believe we can help reduce unnecessary suffering.
I was unaware of just how many pets are being treated for allergies, fungal infections, yeast infections and other chronic skin conditions. The other issue that is painful to witness is the sheer chemical load these pets are bearing. Anti-biotics, Anti-fungals, Anti-histamines, Steroids (immune suppressants) are all tough decisions a pet parent must make with their vet.
What’s so upsetting to us is that even after all this emotional and financial burden, many animals are still suffering.
Further, we’re finding that shampoos with words on the label like: Medicated, Gentle, Natural, All Natural, Aloe, Oatmeal are just disguises for chemical concoctions that contain skin allergens to humans and animals that actually compound these skin problems!
My wife Sandy and I have owned and operated a non-toxic human skin care company called Bausc, Inc since 2010. The mission of the company was to make people aware of the lack of regulation, labeling laws, and toxins in everyday human skin care products.
This was the result of Sandy’s voracious research into common ingredients found in every day products like shampoo, soap, deodorant, face cream, ect… The wheels started churning 20 years ago when she was going through a detox to help her achieve wellness.
I was there to support her and concocted a non-toxic deodorant that became COAT DEFENSE daily PREVENTATIVE POWDER.
Four years ago, thanks to our favorite horse herd owner, Zena (third founder) was curious enough to see if the Bausc Cucumber mint deodorant powder would dry her mare Jade. Thank goodness the day was too cold to get out the hose. What we unexpectedly learned, was that the powder was super at making a serious fungal infection called “Rain Rot” fall off horses.
Other riders got the same excellent results and wound up using the products on their dogs and cats.
That was the birth of COAT DEFENSE Canine & Cat.
"What’s so upsetting to us is that even after all this emotional and financial burden, many animals are still suffering."
We are offering something new and something old. It’s a pure ingredient, plant-based shampoo that Bausc human customers have been using and loving for years. We’ve been trying it on our friend’s dogs, horses, donkeys with the same glowing reviews. Clean your pets without making their skin problems worse.
You’ll love it for what it has in it, and you will love it even more what it doesn’t have in it! Don’t forget to try it on yourself. You don’t have to use a lot as it’s concentrated. – Try it as a bubble bath for the kids.
You’ll enjoy the clean feel, fresh natural scent, and the way it makes your hair and scalp feel.
Clean your pets without making their skin problems worse.
— Vince Polentes, co-founder & CEO
Here at COAT DEFENSE, we believe in being transparent with ingredients, so here's just what's in CD CLEAN list:
aloe barbadensis (aloe vera) gel, aqua (distilled water), potassium cocate, potassium olivate, rubus idaeus (raspberry leaf) extract, symphtum officinate (comfrey root)extract, camellia sinensis leaf (green tea) extract, citrus medica limonum (green lemon), persea gratlssima (avocado), citrallus lanatus (melon), arkogeiules (fenugrec), Panthenol silk protein, lonicera caprifollium (honeysuckle flower extract), lonicera japonica (honeysuckle flower extract), tangerine oil.
We have listed some common conventional shampoo ingredients and their negative effects to skin health. All data was sourced from the Environmental Working Group’s Skin Deep Database. (www.ewg.org)
Concerns: Eye, skin, and lung irritant. Removes protective oils and microbiome from the skin.
May appear on ingredient list as: (MONODODECYL ESTER SODIUM SALT SULFURIC ACID, SODIUM DODECYL SULFATE, SODIUM DODECYL SULPHATE, SODIUM LAURYL SULFATE, SODIUM LAURYL SULFATE SODIUM LAURYL SULFATE, SODIUM SALT SULFURIC ACID, MONODODECYL ESTER, SULFURIC ACID MONODODECYL ESTER SODIUM SALT, and SULFURIC ACID, MONODODECYL ESTER, SODIUM SALT)
Concerns: Eye, skin and lung irritant. May cause skin rash.
May appear on ingredient list as: (2-HYDROXY- BENZOIC ACID, 2-HYDROXYBENZOIC ACID, BENZOIC ACID, 2-HYDROXY-, BENZOIC ACID, 2HYDROXY, O-CARBOXYPHENOL, O-HYDROXYBENZOIC ACID, PHENOL-2-CARBOXYLIC ACID, and SALICYLIC ACID)
Concerns: Human immune and respiratory allergen; eye, skin and lung irritant.
May appear on ingredient list as:(1,1'-HEXAMETHYLENE BIS(5-(P-CHLOROPHENYL)BIGUANIDE), 1,6-DI(N-P-CHLOROPHENYLDIGUANIDO)HEXANE, 2,4,11,13-TETRAAZATETRADECANEDIIMIDAMIDE, N,N '-BIS(4-CHLOROPHENYL)-3,12-DIIMINO-, CHLORHEXIDINE, CHLOROHEXIDINE, N,N '-BIS(4-CHLOROPHENYL)-3,12-DIIMINO- 2,4,11,13-TETRAAZATETRADECANEDIIMIDAMIDE, and N,N'-BIS(4-CHLOROPHENYL)-3,12-DIIMINO-2,4,11,13-TETRAAZATETRADECANEDIIMIDAMIDE)
Concerns: Human skin toxicant or allergen, carcinogen, respiratory toxicant.
May appear on ingredient list as:(COAL TAR SOLUTION, and TAR, COAL)
Concerns: Skin allergen
May appear on ingredient list as:(2,4-HEXADIENOIC ACID, POTASSIUM SALT, 2,4HEXADIENOIC ACID, POTASSIUM SALT, POTASSIUM SALT 2,4-HEXADIENOIC ACID, and POTASSIUM SORBATE)
Concerns:found to provoke allergic reactions in patients with eczema and other skin allergies.
May appear on ingredient list as:1,2-DIHYDROXYPROPANE, 1,2-PROPANEDIOL, 2-HYDROXYPROPANOL, METHYLETHYL GLYCOL, PROPANE-1,2-DIOL, and PROPYLENE GLYCOL)
Concerns: carcinogens, hormone disruptors, allergens to the skin, eyes and lungs.
May appear on ingredient list as: (AROMA, FRAGRANCE, and PARFUM)
Concerns:skin allergies, endocrine disruption, and biochemical or cellular level changes
May appear on ingredient list as: (4-HYDROXY- METHYL ESTER BENZOIC ACID, 4-HYDROXYBENZOIC ACID, METHYL ESTER, 4-HYDROXYBENZOIC ACID, METHYL ESTER, POTASSIUM SALT, BENZOIC ACID, 4-HYDROXY-, METHYL ESTER, BENZOIC ACID, 4-HYDROXY-, METHYL ESTER, POTASSIUM SALT, BENZOIC ACID, 4-HYDROXY-, METHYL ESTER, SODIUM SALT, BENZOIC ACID, 4HYDROXY, METHYL ESTER, BENZOIC ACID, 4HYDROXY, METHYL ESTER, SODIUM SALT, METHYL 4-HYDROXYBENZOATE, METHYL ESTER 4-HYDROXYBENZOIC ACID, METHYL ESTER BENZOIC ACID, 4-HYDROXY-, METHYL ESTER POTASSIUM SALT 4-HYDROXYBENZOIC ACID, METHYL ESTER POTASSIUM SALT BENZOIC ACID, 4-HYDROXY-, METHYL ESTER SODIUM SALT BENZOIC ACID, 4-HYDROXY-, METHYL P-HYDROXYBENZOATE, METHYL P-HYDROXYBENZOATE POTASSIUM SALT, METHYL PARAHYDROXYBENZOATE, METHYLPARABE, METHYLPARABEN, METHYLPARABEN, POTASSIUM SALT, METHYLPARABEN, SODIUM SALT, P-CARBOMRYHOXYPHENOL, P-METHOXYCARBONYLPHENOL, POTASSIUM METHYL 4-OXIDOBENZOATE, POTASSIUM METHYLPARABEN, POTASSIUM SALT 4-HYDROXYBENZOIC ACID, METHYL ESTER, POTASSIUM SALT BENZOIC ACID, 4-HYDROXY-, METHYL ESTER, POTASSIUM SALT METHYLPARABEN, SODIUM 4-(METHOXYCARBONYL)PHENOLATE, SODIUM 4-CARBOMETHOXYPHENOLATE, SODIUM METHYL P-HYDROXYBENZOATE, SODIUM METHYLPARABEN, SODIUM P-METHOXYCARBONYLPHENOXIDE, SODIUM SALT BENZOIC ACID, 4-HYDROXY-, METHYL ESTER, and SODIUM SALT METHYLPARABEN)