Coat Defense Is Magical!

February 17, 2022 3 min read

How On Earth Does Coat Defense Work So Well?

(hint: The Earth is what to thank!)

We get asked all the time! How on earth does Coat Defense work so well healing rain rot, sweet itch, fungus, yeast and other skin problems without including chemicals, medications, toxins or other unnatural ingredients? IS IT MAGIC?

Our response? YES, it IS magic!

Coat Defense products are magic because the ingredients that we are given by Mother Nature and use to create our products are truly magical. The right natural ingredients, combined in the right way, are often all the skin needs to heal and thrive.

For an animal suffering from allergies, infections, injuries and other problems, the relief can be so immediate that it really does feel like magic to them.

I wish I would have discovered this product years ago. My Cockapoo has suffered with skin issues for many years and I've tried just about everything including diets with little or no results. I cannot believe how Coat Defense has stopped her itching immediately. This powder is a miracle!!!!! - Lyn Weise

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Creating a healthy environment for healing

A big part of why Coat Defense products are effective for itch, odor, and yeast is because they alter the terrain on the skin.

Moisture is the root cause of many skin ailments and slow healing problems because it provides a warm, humid environment where pathogenic microbes quickly multipy and thrive.

Coat Defense products create a dry, safe environment that is uninhabitable for problematic organisms like bad bacteria, mycobacteria, fungi, protozoa, yeast, fleas, mites, and others.

This is why animals find relief so quickly with our products, and why daily use prevents issues from coming back. If the microbes can't live on your animal in the first place, they won't be a problem!

Amazing! My Quarter Horse Connor had a golf-ball-sized growth on this tail, about two inches below the dock. The vet didn't know what it was and said better to leave it than take it off. It had a crusty seal and it was on there probably four years. A friend loaned me your product. In about a week, the growth had DISINTEGRATED and now all that is left is a tiny, 1/4" sealed sore. Thank you, thank you, thank you." - Ruthi Davenport

Preserving and protecting critical microbiomes

Toxins in medications and topical products (even many that are labeled “natural” or “organic”) can strip natural oils and kill the synergistic colonies of microbes, which are critical for health and healing. Certain mediactions might kill the "bad bacteria" yeast or fungus, but they also kill the good bacteria too - leading to more problems down the road.

Many anti-itch, anti-microbial, skin stripping chemicals used in shampoos, topicals, ointments and other common products are known skin allergens, which could be doubling your animal's trouble!

Coat Defense products protect the skin by preserving microbiomes by not stripping them away by removing oils, or killing them directly with medication. In other words, our products are supporting your animal's skin's own innate ability to protect and heal itself!

My horse developed a rub by the corner of her eye where both the halter and bridle continually rub. I tried several other products including an ointment, which overnight, made the sore larger (from a dime to a quarter in size). Unfortunately, as I wasted time with other products, she started to develop some proud flesh, now I was really worried. I purchased the Coat Defense paste (I'd been using the powder for scratches with 100% success) and dabbed some on. It hardened and stayed like a bandaid over the sore, protecting it from the halter, bridle and flies while it healed the wound and ate the proud flesh. This is a miracle product and should be in everyone's medicine cabinet!! - Tamara Doloff

Supporting and promoting a strong immune system

Simply giving your animal's immune system a chance to heal and find balance can deliver astonishing results. Coat Defense products are un-medicated and don’t interfere with your horse's or dog's natural healing ability. Our formulas are so gentle you can find the ingredients in most kitchens!

All of this added up delivers a Magical, Sparkly Shine!

When you don't strip away natural oils and microbiomes, your animal has healthier skin. And on top of that - an added bonus: a shiny, lustrous coat!


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Rachel Dory
Rachel Dory



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